PURE No Yellow Shampoo is an SLS/SLES free shampoo that contains active violet pigments eliminating yellow tones in the blond hair. The PURE No Yellow ATTITUDE Shampoo is rich with proteins and provides beautiful shine with the help from Olive Oil. The “no yellow” effect will last between 1 to 8 washes. Sulfate free, no parabens and the fragrance is allergen free. Cruelty-free, gluten free, 100% vegan, SLS/SLES and paraben free